Right. Something INCREDIBLE is happening at Wool Overs HQ; we’re now a offering a Shop By Colour service for all of our jumpers and cardigans. What does this mean? Well, it’s fairly complex, so I shall walk you through it. We sell jumpers. Not only that, but we also sell cardigans. These aforementioned jumpers and cardigans come in a number of different colours. Still with me? Good. Now, these different jumper and cardigan colours have UP TILL NOW, been all mixed up and separated into style groups. By style groups, I mean both individual garment styles, such as Lambswool V-neck sweater, as well as larger, general style ‘genres’, such as Cardigan or Crew Neck. Still following? EXCELENT. Well, that’s all well and good if you’re, say, looking for a cardigan of some description, or a V neck sweater, but WHAT IF…. what if, you’re looking for a jumper, ANY jumper (or cardigan), in a particular colour? What can you do? Traditionally, you’d have to mooch around a shop or website (can you mooch around a website?) having to search the rails and racks of jumpers and cardigans, using your own eyes to seek out your chosen colour (a terrible waste of valuable energy). This could lead to dangerous levels of tedium and/or frustration that MIGHT, in severe cases, lead to terminal grumpiness. Luckily, at Wool Overs, we have a developed a BRAND NEW SYSTEM for separating all of our jumpers and cardigans into COLOURS.
This revolutionary process has come through years of testing, more testing, evaluating, experiments and more testing. Now, and only now, through using a combination of both maths and science, we have managed to isolate different colours of jumper and sweater and given them their OWN PAGE on our website. So, what does this mean in real terms? Well, let’s take black cardigans for example: if you were, per chance looking for a black cardigan, you might think “hmm, I really need a black cardigan for that thing I’m going to. But where can I go for said black cardigan without having to trawl through countless OTHER colours of cardigan?”. Thankfully, the answer is STARING YOU IN THE FACE! Head straight to our specialist Black Cardigan page, and you can peruse just short of a million* different Black Cardigan designs that we have on offer. We’re talking cashmere, we’re talking lambswool, we’re talking silk & cotton. The only black cardigan we DON’T have, is the evil acrylic one that creates so much static, it micro-perms your nasal hair (see ‘Axis of Evil’ post).
And that’s just the beginning! Want a green jumper of some description? Well LOOK NO FURTHER! What about a red cardigan? You want any cardigan, as long as it’s red, abut you want to see a load of them all in one place. IMPOSSIBLE, SURELY. Not any more, with our non-patented Shop By Colour system. Need a navy or blue cardigan? (let’s face it, why WOULDN’T you need one?) no problem! We have a special blue Cardigan page, specifically designed to feature only our Navy and pale blue cardigans! AND DON’T FORGET!!! If you want a black jumper, we have (you’ve guessed it) a unique Black Jumper page with every type of black jumper you can imagine! Shameless promotion?! YOU BET! Actually at all useful? YOU DECIDE!!
Shop by Colour – IT’LL CHANGE YOUR LIFE FOREVER
*by just short of a million, I mean 16